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The Victorian Pride Centre
Photograph © John Gollings

Victorian Pride Center - The VPC is the first purpose-built centre for Australia's LGBTIQ+ communities

Designed by Shanghai based architecture company BAU Brearley Architects and Urbanists and Melbourne-based architecture company GAA, Victorian Pride Center is the first purpose-built centre for Australia's LGBTIQ+ communities

In 2017, a national survey in favour of marriage equality lead to the Australian parliament passing the bill to legalize same-sex marriage, a milestone in the struggle for equality of the LGBTQI+ community. The same year, the Victorian Price Centre(VPC), a not-for-profit organisation, received funding from the Victorian Government for Australia’s first purpose built LGBTQI+ centre and subsequently held an open architectural competition for the design of the centre in Fitzroy Street, St Kilda. In January 2018 BAU and GAA were selected winners of the design competition.

The Victorian Pride Centre
Photograph © John Gollings

The VPC houses numerous resident organisations and welcomes dozens of groups for meetings, events, and projects. The building provides a public working hub, health and welfare centres, bookshop, theatrette, archives, roof terrace, and a gallery. Planned for 2022 are a café, rooftop events pavilion and community garden.

The Victorian Pride Centre
Photograph © John Gollings

Augmenting the client’s excellent brief, BAU and GAA carried out workshops with user groups and the local indigenous community.  Consequent ambitions for the architecture included the creation of a profoundly welcoming and safe place; a significant landmark of Australia’s cultural progress; and flexible workshop spaces for driving campaigns of equity, liberty and inclusivity further. Spirit of place and notions of becoming provided the conceptual frameworks for the design.

St Kilda’s queer history unites many LGBTQI+ communities. Learning from St Kilda, the VPC includes and then abstracts cultural traditions of the exotic, the exuberant, the surreal, and the in-between. The Fitzroy Street strip, the beach, the baths, Luna Park, Catani arch, Esplanade vaults, dance halls, and other histories, all inform this process.

The Victorian Pride Centre
Photograph © John Gollings

A series of conceptual tubes emerge as an abstract armature that maximise the urban envelope; provide relevant and significant architectural forms and spaces; and generates an overarching order. Most importantly, these conceptual tubes are then acted upon by extraction of the specifics of the brief; the more the internal program disrupts the tubes, the more the forms and spaces of a coexistence emerge. These emergent and surprising outcomes embrace difference, diversity, and inclusion. The resultant sense of a constant becoming, of a work in-progress, embodies the ongoing struggle toward equity, freedom and fellowship.

The Victorian Pride Centre
Photograph © John Gollings

The VPC aims to see beyond conventional uses and spaces, to challenge norms and hierarchies, to create a flexible and evolving program. Circulation radiates from the atrium, which provides legibility, natural light, a performance stage, an informal amphitheatre, and a dynamic focus at the heart of the building.

The Victorian Pride Centre
Photograph © John Gollings

Structural and non-structural fabric is clearly articulated, explaining what is permanent and what is easily changed. The interiors combine raw structural concrete and exposed services with warm materiality including timber, coloured ceramics and velvet curtains. These coexistences further the notion of an aestheticsof inclusion.

Smaller tenancies in the building resemble laneway shopfronts. A sacrificial timber framework integrated within these shop fronts along with hanging rails and track lighting above walls enable tenants to adapt and experiment with the spaces, enabling the emergence of an authentic self-expression.

The Victorian Pride Centre | Project Details

  • Architects: BAU Brearley Architects+Urbanists | Grant Amon Architects
  • Area:  6,200 sq.m.
  • Year:  2022
  • Photographs:  John Gollings
  • City:   77-81 Fitzroy St, St Kilda, Melbourne
  • Country:  Australia
  • Credits:
    BAU Project Team Competition: James Brearley, Steve Whitford, Jens Eberhardt (Partner in Charge), Fonarri Chen, Charles Hu
    BAU Project Team Documentation: James Brearley, Steve Whitford, Jens Eberhardt (Partner in Charge), Fonarri Chen, Prague Unger, Adrain Coleiro, Manny Houdek, Tammy Li
    GAA Project Team Competition: Grant Amon; Stephen Herbst; Estelle Peters; Karen McMull
    GAA Project Team Documentation: Grant Amon; Stephen Herbst; Tony Trajikoski; Yiyang Xu; Bruno Rabl; Junbo Qu; Roberta Caione; Millicent Baddeley

    Local Council: City of Port Phillip
    Town Planner: SJB Planning
    Project Management: Case Meallin / Bates & Co
    Quantity Surveyor: Slattery
    Structural Engineer, Mechanical Engineer, Hydraulic Engineer, Electrical Engineer, Facade Engineer, Traffic Engineer, Fire Services, Fire Engineer: WSP
    Acoustic Engineer: Resonate
    ESD Consultant: Hip v. Hype
    Building Surveyor: Checkpoint Building Surveyors
    Landscape Architect: BAU Brearley Architects+Urbanists, Thompson Berril Landscape Design
    Contractor: Hansen Yuncken
    Lighting Consultant: Schuler Shook
    Structural Concept Engineer: Peter Felicetti
    Suppliers: Shape Shell - atrium pre-cast shell, Auscast Constructions - pre-cast  concrete facades, Fade Australia - acoustic plaster.

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